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10 ads you should learn from

Uncover the Secrets of Successful Ads and Elevate Your Marketing Strategy.



As a marketer, it's crucial to stay on top of the latest trends in advertising. One of the best ways to do that is by studying successful ad campaigns from the past. In this article, we'll take a look at 10 ads that not only captivated audiences but also achieved impressive results for their respective brands. From clever copywriting to stunning visuals, there's something to be learned from each of these campaigns.

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“What makes an ad campaign successful? Is it the clever use of language, the striking visuals, or something else entirely?”


here are 10 ads that you could consider:

  1. Nike's "Dream Crazy" ad featuring Colin Kaepernick

  2. Apple's "Think Different" ad campaign

  3. Coca-Cola's "Share a Coke" ad campaign

  4. Dove's "Real Beauty" campaign

  5. Old Spice's "The Man Your Man Could Smell Like" ad

  6. Volkswagen's "The Force" ad featuring a young Darth Vader

  7. Geico's "Hump Day" camel commercial

  8. Red Bull's "Stratos" jump with Felix Baumgartner

  9. Always' "Like a Girl" campaign

  10. Burger King's "Moldy Whopper" ad


Apple - "1984" ad: This iconic ad aired during the 1984 Super Bowl and was directed by Ridley Scott. The ad was a nod to George Orwell's novel "1984" and positioned Apple's new Macintosh computer as a revolutionary product that would free users from conformity and "Big Brother."

Old Spice - "The Man Your Man Could Smell Like" ad: This humorous ad featuring actor Isaiah Mustafa quickly became a viral sensation after it debuted in 2010. The ad used clever wordplay and unexpected visual gags to market Old Spice body wash to both men and women.

Nike - "Just Do It" ad: The "Just Do It" tagline has become synonymous with Nike's brand and has been used in countless ads over the years. The ad campaign was created in 1988 and was meant to inspire people to take action and pursue their dreams, no matter how daunting they may seem.

Coca-Cola - "Share a Coke" ad: This innovative ad campaign involved printing common first names on Coke bottles and cans and encouraging customers to share a Coke with someone whose name was on the bottle. The campaign was a huge success and helped increase sales for Coca-Cola.

Guinness - "Surfer" ad: This visually stunning ad features a group of surfers waiting for the perfect wave, which turns out to be a huge wall of water. The ad was meant to highlight the idea that Guinness is a beer worth waiting for, and the tagline "Good things come to those who wait" was used throughout the campaign.

Volkswagen - "Think Small" ad: This ad, which debuted in 1959, was a departure from the typical flashy car ads of the time. Instead, it featured a simple image of a small Volkswagen Beetle with the tagline "Think Small." The ad was a huge success and helped establish Volkswagen as a brand that was focused on practicality and affordability.

Dos Equis - "The Most Interesting Man in the World" ad: This ad campaign featured actor Jonathan Goldsmith as a charismatic and adventurous character who always had a clever quip or anecdote to share. The ad was meant to position Dos Equis as a beer for people who are looking for more excitement in their lives.

Dove - "Real Beauty" ad: This ad campaign, which debuted in 2004, was a response to the unrealistic beauty standards that were prevalent in the media at the time. The ads featured women of all shapes, sizes, and ages, and were meant to celebrate real beauty and promote self-confidence.

Pepsi - "Pepsi Challenge" ad: This ad campaign, which ran from 1975 to 1983, involved blind taste tests in which participants were asked to try both Coca-Cola and Pepsi and choose their favorite. The campaign helped establish Pepsi as a serious competitor to Coca-Cola in the soda industry.

Johnnie Walker - "Keep Walking" ad: This ad campaign has been used for over 20 years and features a consistent theme of perseverance and determination. The ads are meant to inspire people to keep moving forward, even in the face of adversity, and to associate those values with the Johnnie Walker brand.
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